http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html
"Think, Act, Communicate"
"People don't buy what you do, they buy why you do it."
- Inspired people think from the inside - out (why, how, what)
- Everyone else thinks from the outside - in (what, how, why)
"There are leaders, then there are those who lead."
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